We developed a campaign in collaboration with the club to support their membership drives for the since their first season in 2024, with one clear goal: bringing the team closer to the people of the neighbourhood.
We designed the campaign concept and produced the films around a simple idea — football is not just played on the pitch; it is lived in the streets, among friends, families and neighbor’s.
SERVICE: COMMERCIAL
«EL ASCENSO»
A collaboration driven by football, creativity and a commitment to our neighbourhood.
TYPE: COMMERCIAL
LOCATION: CAMPANAR
a film by Sergio Bartual
a production by kino studios.
«CAMPAÑA ABONOS 24/25»
The campaign reached 60,000 organic views and helped the club reach 300 members, turning audiovisual storytelling into a tool for community building and helping a grassroots team grow.