Don Algodón is an iconic Spanish fashion and lifestyle brand founded in the 1980s, known for its timeless Mediterranean aesthetic and effortless elegance. After its relaunch under the Valencian company Secretos Textil, the brand continues to blend heritage, comfort and contemporary design across fashion, home textiles and accessories, bringing a renewed vision to a new generation.
SERVICES: COMMERCIAL PRODUCTION
» GENTE DE SIEMPRE «
We portrayed the stories of 4 individuals whose work embodies tradition, authenticity and craftsmanship.
Pau Vicedo (la navà ceramics), Vicky Sevilla (ARRELS), Andrea Mendoza (Bodega Pepe Mendoza) & Jesús Machi (Horno San Bartolomé).
DON ALGODÓN X LA NAVÀ CERAMICS
TYPE: COMMERCIAL DOCUMENTARY
LOCATION: ALICANTE
DON ALGODÓN X ARRELS RESTAURANT
TYPE: COMMERCIAL DOCUMENTARY
LOCATION: SAGUNTO
DON ALGODÓN X BODEGA PEPE MENDOZA
TYPE: COMMERCIAL DOCUMENTARY
LOCATION: ALICANTE
Through a series of intimate visual pieces, the campaign explored four timeless trades deeply connected to Mediterranean culture: cuisine with ARRELS, artisanal ceramics with la navà ceramics, winemaking with Bodega Pepe Mendoza and traditional baking with Horno San Bartolomé.
A tribute to the people, places and crafts that endure through time, celebrating the beauty of honest work and the value of keeping traditions alive.